The new logo design is simplified and designed for smoother printing purposes. I cleaned the banner that reads “veterinary formulated” up so it frints nicely on small packaging. I also simplified the rest of the logo for the same reasons with printing in mind. A small change like this allows for the customers of an already well established company to not be confused with brands or ownership of the brand. We wanted to take advantage of being veterinary owned and formulated. Putting this front and center was the first step to that.